The Road to 88 Drive: SQND’s Countdown Begins

When we launched SQND, we didn’t just want to build watches—we set out to build something that carries meaning, precision, and a story worth telling. The debut of the 88 Drive Series marks a pivotal moment for us, but it’s only the start of the journey.

The Pulse of 88 Drive

Rooted in retro influence and driven by a love for timeless design, 88 Drive has been quietly making its mark. Every watch in the series is a nod to resilience, nostalgia, and the kind of energy that moves us forward—not just in timekeeping, but in life itself.

As we continue to roll out models from the 88 Drive series, we’re taking a measured approach. Quality comes first. Storytelling, second. Hype? That’s for someone else.

Yes, the timeline is deliberate. Not slow. Not fast. Just intentional.

Looking Past the Odometer

We’ve got aspirations—and some of them are already in motion. While we’re not ready to reveal what’s next, we can share this: future series will draw from unexpected sources. Think less “trend,” more “tribute.” Less “mass appeal,” more “you’ll know if it’s for you.”

The DNA of SQND is rooted in risk, legacy, and imagination. Each future collection will carry these traits in its own way—whether through design, storytelling, or materials.

Clues, Not Spoilers

There might be a few hints scattered throughout our content if you're paying close attention. A line here. A reference there. We love playing with time—not just in what we create, but how we unveil it.

So if you're reading between the lines… you might just find yourself ahead of the curve.

Chicago: Inspiration for 88 Drive Series

SQND Launch Timeline: Road to 88 Drive

Our Strategy in Motion

Phase	Timeline	Focus
Startup	Jul–Dec 2025	Concept refinement, design finalization, brand positioning, and early development
Build-Up	Jan–Jun 2026	Prototyping, marketing prep, story rollout, and soft previews
Launch	Jul–Aug 2026	Official launch of the 88 Drive Series
Momentum	Sep–Dec 2026	Additional releases, audience engagement, groundwork for future collections

Note: This timeline is a living document. Like the drive behind every SQND watch, it evolves with intention, creativity, and opportunity.

Final Thoughts

At SQND, nothing is rushed—everything is refined. The timeline we’ve shared is not a finish line—it’s a living map, one that shifts as inspiration grows, as craftsmanship evolves, and as new ideas begin to take shape.

We believe in building with intention, not impulse. The 88 Drive Series is just the first step, born from a love of retro digital design, storytelling, and a desire to create something that transcends trend. And while the road ahead is still unfolding, our direction is clear: meaningful watches, made to last, built on legacy, and driven by soul.

Time is our canvas—and the best designs are yet to come.