MEASURED STEPS

This blog is where we share the behind-the-scenes of SQND. From design ideas and production updates to reflections on goals and inspirations, it's a space to document the journey, highlight the purpose behind each piece, and connect with those who value the craft. Whether it's a quick progress snapshot or a deeper look into what makes SQND tick, everything begins right here.

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The Art of Homage: Why SQND Begins with the Casio F91W

Before we dive into design technicalities or navigate copyright and homage boundaries, let’s take a moment to ask a more essential...

Jul 23

SQND Origins: 1988 Teenage Mutant Ninja Turtles Michelangelo Digital Watch

The Importance of Time: Understanding the Journey of SQND City Co

SQND wasn’t born from trends—it was built from childhood memories, quiet passions, and the belief that meaning is worth chasing. Inspired by retro watches, Chicago grit, and a drive to create something lasting, this brand reflects a personal leap into risk and story. The journey is just beginning.

Jul 18

Chicago: Inspiration for 88 Drive Series

The Road to 88 Drive: SQND’s Countdown Begins

From the beginning, SQND was never about rushing to market—it was about crafting something meaningful, driven by passion and memory. As we prepare for the official launch of the 88 Drive Series in mid-2026, each phase of our journey is intentional. This timeline marks our commitment not just to watches, but to the stories they tell—and the future we’re building, one tick at a time.

Jul 18